Post Traumatic Stress Disorder Developed in Repeated War Zones Deployment

Introduction Apprehension in human has largely been associated with psychological disturbance. Medical and psychology experts have linked post traumatic stress disorder, a nervousness condition, to mental distress. Post traumatic disorder was related to life situations that troubled a person or group of people.Advertising We will write a custom research paper sample on Post Traumatic Stress Disorder Developed in Repeated War Zones Deployment specifically for you for only $16.05 $11/page Learn More The situation might have, perhaps, concerned fatality risk, bodily, gender, or mental uprightness that devastated a person’s capacity to survive. Indicative signs of post traumatic disorder combined a repeated occurrence of earlier disturbance through dreadful dreams, evasion of distress related prompts, and amplified provocations. Recognized investigative measures needed that the indicators had endured and resulted in noteworthy harm. An individual was weakened socially, in their work, and basic utility spheres by the post traumatic stress disorder. Majority of global nations have soldiers who serve in the army ready for combat if the need occurred. Most of the combatants, usually, tailored a war awareness state to manage the consistent pressure of battle duty. Rapid exchanges between civic and combatant mind frames augmented mental pressure. The combatants were forced to incline to conducts and abilities that guaranteed every day survival. Nonetheless, a war awareness state of mind was vulnerable to combat dreadfulness. Post traumatic stress disorder had been exposed among numerous combatants. The anxiety condition was largely observed in combatants who returned from a war zone. Symptoms associated with post traumatic stress disorder were noted on returning combatants. However, a prominent challenge was faced by medical practitioners on how they could distinguish between post traumatic stress disorder and gentle distressing menta l power damage. Both health situations had comparable indicators and were common among combatants from war deployment. If combatants suffered frequently alternated mental conditions and rapid mind state exchanges augmented psychological pressure then multiple war zones deployment of combatants that increased mental state exchange led to incidents of post traumatic stress disorders. Literature Review War combatants have, recently, suffered increased post traumatic stress disorders. More than a fifth of war soldiers have been diagnose with post traumatic stress disorder. The combatants have suffered hallucination, stimulation, and slumber troubles among other post traumatic stress indicators.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hurdles have existed for the soldiers to revert back to normal society life. Tough war instructions for endurance in Iraq and Afghanistan had no value in s ociety life setting. However, the instructions did not fritter away. A lonesome sensation might engulf a combatant away from his or her colleagues. Combatants were projected to constrict their emotions. Nevertheless, the situation led to concealed battle sufferings. Society life could have, probably, been a source of illogical outbreaks and distressing incidents (Scott, 2009 p. 1). War soldiers that returned from duty had mixed feelings from the battle fields. The mind frame applied in the battle grounds was different to that suitable for community living. The soldiers had a difficult time as they endeavored to conceal their emotions. Eventually, the suppressed emotions led to increased despair among the soldiers. It was through the alteration of different mental frames that traumatic conditions increased. Majority of the combat soldiers that were repeatedly deployed to war zones suffered post traumatic stress disorders. Combatants on homecoming from army responsibilities in recent Iraq wars had shown indications of post traumatic stress disorder. Projected statistics that an eighth of the Iraq war combatants experienced post traumatic stress disorder was standard. Most combatants opted not to request for wellbeing assistance based on discernment of post traumatic stress disorder. The condition had been viewed as a disappointment among army personnel. Post traumatic stress disorder state had led many combatants to engage in social misconducts. Redeployed combatants have experienced nightmares that were dreadful than the actual war situation (Radut, 2008 p.1). Repeated exposure to war situations impacted on soldiers psychologically. A combatant’s mind frame was open to different mind frames that interfered with the thought process. The condition created an inferiority complex among combatants that led to fear of wellbeing assistance. Mental challenges were transferred into the soldier’s social life with severe consequences. Soldier deployed to war zones repeatedly have suffered numerous social setbacks. Most families tolerated and recognized, honestly, that war uncovered them to unparalleled pressures and danger of lifelong wounds.Advertising We will write a custom research paper sample on Post Traumatic Stress Disorder Developed in Repeated War Zones Deployment specifically for you for only $16.05 $11/page Learn More Investigations have suggested that marriage pressures, danger of infant abuse, and other hazardous family troubles degenerate as combatants obliged to numerous war deployments. Majority of combatants that returned from war deployment suffered states of despair, shift to drug misuse, restless slumber, and departure from family duties. These conditions and behaviors were indicators of post traumatic stress disorders (Crary, 2008 p.1). Combatants that undertook multiple war zone deployments suffered social problems. The social challenges could be attributed to the combatants’ s tate of mind and social connection. Soldiers assigned repeatedly to war zones were expected to change their mind frames frequently from civilian and combatant states. Mind frame variations might have led to a state of post traumatic stress disorder. Modern wars have been uniquely prepared based on the operation models. Most families found the war deployment durations shocking. Statistics have revealed that 15% of combatants with wives assigned for duty in Iraq planned for marriage separation. It was estimated that the rates would triple with more deployments. With increased social life challenges, most combatants ended up with post traumatic stress disorder conditions. Military administration has acknowledged that army household violence has increased compared to other citizen families (Vest, 2008 p. 1). Combatants repeatedly deployed to war zones were destabilized socially. Families of the combatants suffered great loses that led to separations. It is obvious that combatants at war had disturbed mind frames. The though process of most combatants were transformed from social to war zone status interchangeably. Mental reflections of family and war zones created confusion in the minds of combatants. The alterations resulted into an anxiety state of post traumatic stress disorder. Frequent deployment of combatants to war zones and deficiency of psychological wellbeing personnel in army establishments had assisted in growth of social problems. Recurrent combat personnel assignments have been connected to increased rate of psychological troubles. Self inflicted deaths in the military were anticipated to increase above 140 cases. According to administrators self imposed fatalities have been on an upward trend compared to the general public. Army overseers revealed that a spotlight on increasing psychologists in the military was unavoidable. The military required 300 additional therapists and 800 extra psychologists. Majority of the combatants suffered post traumatic stress disorders (Schwartz, 2009 p.1). Combatants have experienced increased post traumatic stress disorders when in combat and at home. The situation was worsened by lack of wellbeing assistance. Soldiers like other humans, experienced thoughts.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, psychological states of the combatants were shifted based on assigned duties. Rearrangement of the mind frame resulted in mental disorders among military personnel away in combat. Ultimately, most soldiers experienced psychological challenges that affected their social lives. Health care attention deficiency augmented the metal disorder predicament among soldiers. Therapy and psychological attention was inadequate for the increased anxiety situation. Alteration in a soldier’s mental state impacted on their duty performances. Combatants in a single psychological state would respond outstandingly compared to the individual in a mixed psychological state. Research findings have suggested that combatants in a war mind state observed instructions confidently. Furthermore, combatants in the battle mental state would show less indicators of post traumatic stress disorder (Anestis, 2009 p.1). The focused mental state results had shown that it was better for the combatants to have a single mind state at a time. However, multiple deployments of soldiers to war zones would not permit soldiers to have a single mind frame. Most soldiers were frequently redeployed to war zones. Modern wars have a prolonged tendency. Combatants are constantly called to duty after short periods. The continued war zone postings forced several combatants to adapt a mixed mind set. A post traumatic stress disorder status would result from the assorted mental conditions. Military personnel administrators ought to develop diagnostic procedures for the army staff. Proper diagnosis of mental disorder conditions can assist war veterans psychologically. Psychological wellbeing guidebooks were presented for mental conditions identification. Diagnostic and statistical manuals of mental health documents (DSM) have been employed in detection of psychological health. Diagnostic method that applied biological process (DSM IV) contained records and explanations on mental analyses was appropri ately applied to the war combatants. The information on the guidebook assisted investigations and enhanced communiquà © for scientific performance. The guideline utilizes identified conduct or mental indicators or models. Post traumatic stress disorder patients had a noteworthy danger of experienced fatality, hurt, inability, or los of sovereignty. The system utilizes a multi aligned arrangement that incorporated multiple disorder indicators (Ma, 2009 p.1). Mental health diagnosis for the war combatants returning home had to be conducted by consultation of the diagnostic and statistical manuals of mental health guidebook. Standards on how diagnoses of psychological conditions were formulated by the American Psychiatric Association. Updates have been provided with increased research and development of the mental diagnosis procedures. War combatants can be diagnosed effectively by applying principles of the DSM IV approach. The DSM IV method permitted the psychiatrist to observe mult iple indicators of mental disorder in patients. Nevertheless, caution had to be observed to prevent a misdiagnosis of the condition. Post traumatic stress disorders indicators were found to be similar to other mental confusion conditions. Further analyses were required in the determination of psychological status. Problem statement Soldiers returning from repeated deployment to war zones have been misdiagnosed for mental conditions. Mental health care providers have failed to present the appropriate diagnosis that led to timely therapy. Therefore, a study that can reveal the significance of adapting a DSM IV diagnostic approach to soldier’s mental health would be proper. It was necessary for research to be conducted on the effects of repeated redeployment of soldiers to war zones and the psychological effects established. Methodology Literature review on secondary data would be sufficient to ascertain the validity of the DSM IV approach to mental health diagnosis. Information should be sourced from books, journals, and other relevant publications to support the research theory. Information on combatants’ psychological wellbeing can be gathered from military records and databases. However, primary research ought to be intensified to support existing suggestions. Conclusion Repeated military deployments to war zones had a psychological effect on the soldiers. From the texts examined, evidence of post traumatic stress disorders were discovered in combatants that were continually deployed into war zones. Traumatic conditions were caused by alterations in the mental state of an individual. It was discovered that most soldiers were forced to rapidly transform their mental status from battle field to society experiences. Majority of the combatants had difficulties coping with the mixed mind sets. Consistent change of the mind frame resulted in mind confusion and disturbance. Ultimately, the war soldier’s mental status was led into disarray and th ey developed anxiety disorder. Post traumatic stress disorder resulted fro a continued alteration of the mind frame. War soldiers who were constantly redeployed to war zones suffered mental challenges. Research had suggested that the psychological situations of war veterans on repeated war zone deployments were traumatized. In some instances, the experiences were horrific and led to nightmares and social misconducts. Therefore, the hypothesis that stated; if combatants suffered frequently alternated mental conditions and rapid mind state exchanges augmented psychological pressure then multiple war zones deployment of combatants that increased mental state exchange led to incidents of post traumatic stress disorders was validated. Multiple Deployments to war zones led to Increased Incidents of post traumatic stress disorder Works Cited Anestis, Michael D. Battlemind: Testing the efficacy of an early intervention for soldiers returning from deployment. Psychotherapy Brown Bag. 12 Oct 2009. Web. Crary, David. As Wars Lengthened, Toll On Military Families Mounts. ejfi.org. 15 Aug 2008. 14 Mar 2010 http://www.ejfi.org/family/family-53.htm Ma, Xiaohui. Introduction to the DSM-IV. Docstoc.com. 31 Oct 2009. Web. Radult, Evil. Personal dealings with veterans Adminstration and exacerbation of my PTSD symptoms. veteran.com. 18 Jul 2008. Web. Schwartz, Jeremy. Fort Hood shooting receives mental health concerns. statesman.com. 26 Nov 2009. Web. Scott, Bob. Fighting the War Within. Veterans struggling with post-traumatic stress disorder. therapytimes.com. 17 Aug 2009. Web. Vest, Gerald. New Civilization News: Long Deployments Breaking Up Families. newciv.org. 12 Dec 2008. 22 Feb 210 http://www.newciv.org/nl/newslog.php/_v45/__show_article/_a000400-000056.htm This research paper on Post Traumatic Stress Disorder Developed in Repeated War Zones Deployment was written and submitted by user Kayson Reed to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Premise Definition and Examples in Arguments

Premise Definition and Examples in Arguments A premise is a  proposition upon which an argument is based or from which a conclusion is drawn. Put another way, a  premise includes the reasons and evidence behind a conclusion, says  Study.com. A premise may be  either the major or the minor proposition of a  syllogism- an argument in which two premises are made and a  logical conclusion  is drawn from them- in a deductive argument. Merriam-Webster  gives this example of a major and minor premise (and conclusion): All mammals are warmblooded [major premise]; whales are mammals [minor premise]; therefore, whales are warmblooded [conclusion]. The term premise comes from medieval Latin, meaning things mentioned before. In philosophy as well as fiction and nonfiction writing, the premise follows largely the same pattern as that defined in Merriam-Webster. The premise- the thing or things that came before- lead (or fail to lead) to a logical resolution in an argument or story. Premises in Philosophy To understand what a premise is in philosophy, it helps to understand how the field defines an argument, says  Joshua May, an associate professor of philosophy at the University of Alabama, Birmingham. In philosophy, an argument is not concerned with disputes among people; it is a set of propositions that contain premises offered to support a conclusion, he says, adding: A  premise  is a proposition one offers in support of a conclusion. That is, one offers a premise as evidence for the truth of the conclusion, as justification for or a reason to believe the conclusion. May offers this example of a major and minor premise, as well as a conclusion, that echoes the example from Merriam-Webster: All humans are mortal. [major premise]G.W. Bush is a human. [minor premise]Therefore, G.W. Bush is mortal. [conclusion] May notes that the validity of an argument in philosophy (and in general) depends on the accuracy and truth of the premise or premises. For example, May gives this example of a bad (or inaccurate) premise: All women are Republican. [major premise: false]Hilary Clinton is a woman. [minor premise: true]Therefore, Hilary Clinton is a Republican. [conclusion: false] The  Stanford Encyclopedia of Philosophy  says that an argument can be valid if it follows logically from its premises, but the conclusion can still be wrong if the premises are incorrect: However, if the premises are true, then the conclusion is also true, as a matter of logic.​​ In philosophy, then, the process of creating premises and carrying them through to a conclusion involves logic and deductive reasoning. Other areas provide a similar, but slightly different, take when defining and explaining premises. Premises in Writing For nonfiction writing, the term  premise  carries largely the same definition as in philosophy. Purdue OWL notes that a premise or premises are integral parts of constructing an argument. Indeed, says the language website operated by Purdue University, the very definition of an argument is that it is an assertion of a conclusion based on logical premises. Nonfiction writing uses the same terminology as in philosophy, such as  syllogism, which Purdue OWL describes as the simplest sequence of logical premises and conclusions. Nonfiction writers use a premise or premises as the backbone of a piece such as an editorial, opinion article, or even a letter to the editor of a newspaper. Premises are also useful for developing and writing an outline for a debate. Purdue gives this example: Nonrenewable resources do not exist in infinite supply. [premise 1]Coal is a nonrenewable resource. [premise 2]Coal does not exist in infinite supply. [conclusion] The only difference in nonfiction writing versus the use of premises in philosophy is that nonfiction writing generally does not distinguish between major and minor premises. Fiction writing also uses the concept of a premise but in a different way, and not one connected with making an argument. James M. Frey, as quoted on  Writers Digest, notes: The premise is the foundation of your story- that single core statement of what happens to the characters as a result of the actions of a story.† The writing website gives the example of the story The Three Little Pigs, noting that the premise is: â€Å"Foolishness leads to death, and wisdom leads to happiness.† The well-known story does not seek to create an argument, as is the case in philosophy and nonfiction writing. Instead, the story itself is the argument, showing how and why the premise is accurate, says Writers Digest: If you can establish what your premise is at the beginning of your project, you will have an easier time writing your story. Thats because the fundamental concept you create in advance will drive the actions of your characters. Its the characters- and to some degree the plot- that prove or disprove the premise of the story. Other Examples The use of premises is not limited to philosophy and writing. The concept can also be useful in science, such as in the study of genetics or biology versus environment, which is also known as the nature-versus-nurture debate.  In Logic and Philosophy: A Modern Introduction, Alan Hausman, Howard Kahane, and Paul Tidman give this example: Identical twins often have different IQ test scores. Yet such twins inherit the same genes. So environment must play some part in determining IQ. In this case, the argument consists of three statements: Identical twins often have different IQ  scores. [premise]Identical twins inherit the same genes. [premise]The environment must play some part in  determining  IQ. [conclusion] The use of the premise even reaches into religion and theological arguments.  Michigan State University  (MSU) gives this example: God exists, for the world is an organized system and all organized systems must have a creator. The creator of the world is God. The statements provide  reasons why God exists, says MSU. The argument of the statements can be organized into premises and a conclusion. Premise 1: The world is an organized system.Premise 2: Every organized system must have a creator.Conclusion: The creator of the world is God. Consider the Conclusion You can use the concept of the premise in countless areas, so long as each premise is true and relevant to the topic. The key to laying out a premise or premises (in essence, constructing an argument) is to remember that premises are assertions that, when joined together, will lead the reader or listener to a given conclusion, says the  San Jose State University Writing Center, adding: The most important part of any premise is that your audience will accept it as true. If your audience rejects even one of your premises, they will likely also reject your conclusion, and your entire argument will fall apart.​ Consider the following assertion: â€Å"Because greenhouse gases are causing the atmosphere to warm at a rapid rate...† The San Jose State writing lab notes that whether this is a solid premise depends on your audience: If your readers are members of an environmental group, they will accept this premise without qualms. If your readers are oil company executives, they may reject this premise and your conclusions. When developing one or more premises, consider  the rationales and beliefs not just of your audience  but also of your opponents, says San Jose State. After all, your whole point in making an argument is not just to preach to a like-minded audience but to convince others of the correctness of your point of view. Determine what givens† you accept that your opponents do not, as well as where two sides of an argument can find common ground. That point is where you will find effective premises to reach your conclusion, the writing lab notes. Source Hausman, Alan. Logic and Philosophy: A Modern Introduction. Howard Kahane, Paul Tidman, 12th Edition, Cengage Learning, January 1, 2012.

Premier Inn's Marketing Strategy Case Study Example | Topics and Well Written Essays - 2500 words

Premier Inn's Marketing Strategy - Case Study Example It aims to provide best service to their precious clients with economical packages. The properties of the brand are that it specializes in personal service with high quality of food and excellent room service. However the biggest drawback of the Premier Inn is its lack of service and management focus more on quantity rather in quality. The strong point of the Premier Inn is that they offer money back guarantee to their clients and believe in influences the customers. Due to recession, the economic activity of hotel industry is low. This threat should be considered short term for the Premier Inn and the company should focus on providing consummate business service to their valuable clients at affordable rates in order to appeal more and more customers. Premier Inn with more than 500 hotels in UK, and a symbol of 4 star hotels in UK specialize in providing quality service at affordable rates. Further more due to recession, the economic activity in hotel industry sharply slow down. People are not willing to spend on vacations and travel. And that's the biggest threat to the company. The biggest competitor is and Brimingimah City Center. Our Hotel has edge in the market due to vast chain spread all over the country. The class of clients our company has corporate and families. But families on vacations brings larger portion of revenue for our hotels. We want our clients to know that we are here to provide them personalized service. Moreover our guests need to know that we are here to develop a relationship with them to ensure them the efficiency of service, value of their money. And their reliability on us to provide them best service they expects. However like wise other competitor, our company focuses more on aggressive and fruitful marketing strategy to bring fruitful results even in recession. The key is to retain the loyal customers and business. So the marketing strategy of our company should be to retain the loyal customers and focus on more on serving them at our best. Marketing Strategy: Every business as certain objective, and goals in order to attained maximum yield for the owners. To accomplish these goals, the management formulates and implements certain strategies for the business. These strategies are a set of plans which company implements to increase yield while cutting down the unnecessary costs. Every market strategy clearly focuses on achieving high market share and high sales while maintaining the quality of service or product. Our marketing strategy basically focuses on delivering high quality service and products which will bring high yields for the company. If the quality is good it not only retains the loyal customers, but also attracts new ones. Secondly the company focus on increasing the sales by giving different services packages

Reading response Essay Example | Topics and Well Written Essays - 250 words - 20

Reading response - Essay Example ies and to socialize the industries of the country.’ (Hillquit, 18) The platform of the party is to create awareness among the masses and is to educate them about political class-consciousness. However, as the American workers are dubious of the Socialist movement, they are approached through the Labor Party. The Labor Party can gain their confidence and then and lead them to the path of Socialism. The difference between the Socialist Party in the United States and the Communist Party of Russia is the scope of their manifesto. The Socialist party wants to emancipates all thus extending the benefits of industrialization to the masses in the United States. On the other hand the Communist Party in Russia holds the authority in few hands with the State being the channel that decides what and how much should be passed on to the masses. Thus these tow philosophies differ from one another as the two countries are different from each other, but as far as racialism in the United States is concerned than the Socialist Party takes the

The relationships between billionaire agribusinessmen in the US and Essay

The relationships between billionaire agribusinessmen in the US and new immigrant farmworkers from Mexico - Essay Example Knowing the present economic structure and the availability of these workers, this created a rift between the owners of the industries who is literally addicted to using â€Å"cheap† and illegal (undocumented) workforce and to the requirement of the American commoners to security. In this article, we will deal into the major issues strongly intertwined with illegal undocumented migration such as labor and unemployment issues (i.e. workforce rights’ violations) and illegal drug trade both in the United States and Mexico; furthermore we will also look into the government interventions and the changes it has extended to the labor sector not only to resolve the pressing conflicts between American and Mexican (as well as other minorities) workers but to entirely â€Å"improve† and restructure the present labor condition of the United States. During the post-World War II period, the United States government invested millions of dollars in agriculture reform and sponsored many farms to improve their technologies such as irrigation system and development of farm machineries. It was also during this period from 1942 to early 1960s that the United States encouraged these workers from Mexico, China, Japan and other parts of Asia to migrate in the U.S and work in their farms for cheap labor. Along with these workers are their families therefore starting up a steady enormous volume of migrants to reside along the agricultural lines of California and Washington. With the increasing number of migrants, the competition for labor between them and the native Americans became steeper to the point where unjust labor practices were implemented to curb, streamline and permanently impede the surge of migrants into key agricultural cities in America. These practices involved massive lynching of migrant workers from their job with barely j ustifiable reasons, deportation due to lack of appropriate documents and permits, lack of work benefits – all conditions are almost similar

Marketing orientation and its importance in planning

Marketing orientation and its importance in planning Harris (2002, p. 247) Defines Marketing Orientation as The extent to which an organisation is perceived to act in a coordinated, customer and competitor-oriented fashion. Narver and Slaters (1990) also confirm there are three dimensions of Marketing Orientation, customer orientation, competitor orientation, and interfunctional coordination. With marketing orientation, a business revolves its strategic decisions around the wants and needs of the target market, including potential customers. A company that is marketing-orientated has the commitment to valuing customers and the customers needs. In fact, it can even contribute to the transformation of a companys business culture. This marketing concept involves three essential steps in being customer-focused. First, the wants and needs of the customers are researched and identified. Then, the research outputs are studied by the marketers and new products are created based on the consumer needs. Finally, customer satisfaction is aimed after public awareness and introduction of the product is made. A marketing-orientated business is characterised by various attributes. The company makes good and extensive use of marketing research, develops new and broad products, highlights product value and benefits, uses product innovation methods, and designs supplementary services or customer benefits such as delivery, installation, warranty, and credit availability. All these are geared toward customer advantage. Marketing orientation has three common alternatives which can be adopted by a company and these are sales orientation, product orientation, and production orientation. Looking at Renaults orientation, the conclusion that we have made is that Renault is a market orientated organisation. The reason for this conclusion is Renault is very focused on the needs and wants for the consumer. They have different types of cars focusing on different markets for their customer base. For example, Clio which is marketed at young adults who may have a low budget for purchasing the car. On the other side of the spectrum where the Laguna or Megane could be classed as a high specification family car. Also Renault has many of these cars in a range of sports models. Due to the nature of the business which Renault is involved in they have had to diverse the range of car models which they sell due to its competitors. For example Ford and Vauxhall. Another good example is Renault are in the process of developing hybrid cars and electric cars within its car range. According to Renault (2011) the first electric car will be sold in Israel in 2011 and then in other countries. The reason for this has come from customer demand, consumers are more aware of rises in fuel prices and carbon emissions. This would be a classic example how Renault is a market orientated company. In terms of RD Renault listen to their consumers as different customers have different types of criteria when purchasing a car. Mack (1996) states That to reinforce customer loyalty they involve existing customer in the design of its cars. According to Renault (2011) Renault- Nissan Alliance spend 4 billion Euros on the investment on electric parts. Many Eastern European countries would have a different specification of a car compared to someone in the UK. For example countries such as Bulgaria and Romania need cars that cater for larger families. Also some countries may not require a car which has a soft top due to climate conditions being different in comparison to a country where the weather is hot. Countries where the weather is constantly warm may require cars to have air conditioning. The Renault car called Dacia Logan has created in 2004, this particular type of car was designed for people in developing countries of the world. The car was first sold in Romania at a very cheap price of 5000 Euros and then moved into South America and India after proving a success when the car was first launched. Demographics would play a major role in the RD aspect of the business so Renault would know where and how to market their final end product. Boddy (2008) defines PEST analysis as A technique for indentifying and listing the political, economic, social, technological, environment and legal factors. Political Factors: The political factors in any country are largely responsible to alter a business environment as company may decide to change its business strategy based on the political scenario of the region it is based in. The government of any country regulates power supply, telecom and postal services and finance. The following are the political factors that affect Renault within the UK. Current taxation policy: According to the Trade and Investment minister Digby Jones the UK is becoming least attractive to work and invest due to the taxation policy, which was under pressure from opposition to tax rich foreign investors doing business in the UK. Thus the labour party proposed a cut on taxing investors who are non-UK domiciled. Also a worth mention is VAT which means value added tax. It is charged on most goods and services that are VAT registered. The recent recession has affected a lot of businesses most importantly the car manufacturing in the UK, it can be seen as going through a bad phase for the automobile industry. Thus UK motor agency served a budget to the current Government in the UK and urged it to create a right mix of policies to sustain growth in the segment. Renault decided to follow the following measures to counter any future threats in regards to financial aspect of the same by the following measures: Continue to put pressure on banks to give more loans Support automotive council Freeze fuel duty Following the Kyoto protocol, more political pressure has been imposed to the polluting industries. Regarding the car market, Governments across the world have established some environmental penalties and bonuses to manufacturers and consumers. For customers, they need to pay a tax to the government according to the level of CO2 emissions. This can have a massive influence for buyers, especially with sports car and ones with large engines which are regarded as the most polluting. Economic factors: Osbourn (2011) mentions Chancellor of Exchequer made a budget statement which is meant to reform the nations economy and this time the budget is neutral and also becomes the best place in Europe to invest, which is a good sign for car manufacturers as certain taxes applicable have been cut and import duty has been significantly reduced, which is a sign of relief for car manufacturers. Godlevskaja et al (2011) states: Many OEMs are expanding their model lines to entice new customers and increase overall customer base range. Often at their competitors expense. At the same time growth increase is limited within the auto mobility industry as a whole. in the EU new car demand fell 7.8 per cent to 14.7 million units in 2008 that reflects consumer concerns about the economy the buying power from consumers this could have been down toward the recession, despite this Renault would continuously market themselves to its potential consumers. Having customer awareness makes people want to purchase their vehicles with newer models being introduced. Sociological Factors: These factors constitute various social factors such as cultural aspects, demographics, lifestyles and attitudes. For e.g. Whatever works in one country may not be successful in other, Renault may sell racing cars in France but for a market like India it needs to launch small cars as in this country small cars are much in demand due to the infrastructure of the company and population size. Demographics: Renault is the third largest car manufacturer in the world with its presence across Europe, Asia and even Africa thus it needs to proactive rather than reactive in development in these countries. Its policy of developing strategic alliances with local manufacturers helps it to get an edge in the global scenario as locals know their home market better, they use a tried and tested marketing strategy of targeting the right market segment to see if it works sells. Such alliances apart from fostering industrial harmony also helps in sharing of technological aspects of each firm, and helps develop new products such as the concept of electrical cars to save fuel and protect the environment. Though Renault is a French company it has alliances across the Globe that helps it foster multicultural aspects. In which the sentiments of local population are not hurt as they continue using the same product such as in case of Romania and Korea. Where in Renault acquired Dacia and Samsung motors respectively. Such alliances also help it to launch existing vehicles from one region to the other, also known as market development from Ansoffs matrix. Alà ¡ez-Aller et al (2010) states knowing your customers needs and wants are vital to success to entry strategy within new regions. In depth analysis of macro and micro environment is key when consumers are looking to purchase vehicles. Technological Factors: Any company from any sector catering to any segment needs to change at some point, in order to grow and survive the growing competition from consumers and competitors. Godlevskaja et al (2011) states: Firms must constantly adjust their service portfolios because it is important for companies to have a dynamic service portfolio that is adapted to various customer needs. Consequently companies that fail to do so lose in the long term as the outside world is very competitive and brutal to securing a position in the market. Companies worldwide spend millions of money just to make sure that they do not lag behind if they lack the technical expertises. Renault (2011) quotes directly from its website: Renault is committed to the development and implementation of new technologies into every aspect of our vehicles. Renaults engineers cover every angle roadholding, safety, comfort, soundproofing, etc. in their relentless quest to make motoring a pleasurable experience. Porters five forces analysis and criticism In order to settle a strategy, a company must analyse its industry. However the analysis of its competitor is not enough to understand all the aspects of the business. The types of businesses are various and numerous. But in almost all the industries, Michael E. Porter has identified a common structure composed by five global forces. These are to take into consideration in order to implement a successful strategy. 1. The Analysis For our topic we will consider these five forces within the car industry adapted to the Renault Company. Rivalry among existing competitors Strong competition Very strong competitive rivalry in the cars sector, especially with the brands focusing on a particular market segment. E.g. Audi are becoming leaders on high standard quality cars, while TATA is undertaking the low cost cars segment The Asian manufacturers have a very strong growth thanks to their low cost cars and their quality car is very reliable. E.g. KIA and their 7 years warranty. The structure of the automotive industry is becoming more and more powerful because of all the merges and the joint ventures, so the competition is strong and aggressive. The threat of new entrants Low threat Few new brands entering on the market for these important reasons: The investment that has to be made is extremely important. Especially in the manufacture part of the activity, where the investment must be important if the brand wants to get a competitive advantage The experiment and the know-how are essential elements to have its place on its market, in particular on management of the costs and the competitiveness. The competitors already present are already well known brands. All these companies trend to be restructured into fewer big groups. These implicate that they are more powerful and do not let possibilities for any small new company to enter in the market The threat of substitute Mild/ Relative Threat Even if there are the other ways of transportation, the car remains indispensable nowadays. It is true that sometimes changing the transportation way can have some advantages as the cost (with the low cost airline carrier), the ethic of environment (with ecological way of transports such as trains or the buses) or time in important factor within lsrger cities (with the underground), none of the transport way offer a good mix of utility, convenience, independence, and value afforded by automobiles. Nowadays, the automotive companies have a wide range of product, which can satisfy every demand, in adapting their cars in satisfying every new need, that increases the loyalty of the consumers to use cars. Bargaining power of the suppliers: Dependence Suppliers/Customer The purpose is being to establish a profitable, reliable relation for both parts. But the parts suppliers are sometimes small manufactures so Renault has more pressure to put on its supplier in terms of price However the image of Renault, as a reliable car company also depends on the quality of the car parts Suppliers are also important to Renault in terms of costs, according to Renault (2011): Suppliers account for 80% of total vehicle production costs. It is therefore essential for Renault to gain their commitment and to make them part of its approach to sustainable development Bargaining power of the buyers Strong power of negotiation The consumers are the target of communication campaigns and marketing actions because it is more and more tempted to try other brands The final product are standardised, customers can put the pressure on the different vendors insisting on the fact that an equivalent car can be find from another company for approximately the same price The negotiation can be in the price, but also on obtaining more options or services with same price. This affects the costs to organisations 2. Criticism of the Porters analysis The three new forces The Porter analysis remains one of the most influential marketing and strategy tool. However this analysis has been written by Porter during the 1980s, and the economic world has considerably changed during the last decades. Especially due to the Internet and all the e-business that make evolved most of the industries. Larry Downes, co-author of Unleashing the Killer App: Digital Strategies for Market Dominance relates in the article Beyond Porter that the Porters five forces analysis is no longer a complete tool to opt for a viable strategy. He describes new strategic frameworks composed by three new factors (forces), which permit to analysis the business area more relevantly: The digitalisation Due to increase power of information technology, new business models will be born from the market. This allowed the global awareness of the consumers on the global market. The competitors will now not only be part of the same industry. Now the tour operator Thomas Cook can be a competitor of Renault. These two companies will push their clients to use their money to buy their product when there are the same prices According to Recklies (2008) The old economy used IT as a tool for implementing change. Today technology had become the most important driver for change. Therefore mindsets have changed for organisations and how they operate; the final end product will require an element of technological advances for it to successful in modern society due to social factors. The Globalisation The globalisation of the market is nowadays something that a company cannot afford to ignore. The effects of the globalisation on businesses are betterment in the areas of distribution logistics and communication. The Global companies have to adapt their strategies in function of the global network. These strategies remain more complex than what Porter describe. Its not a question of price or quality for the customers, but trying to reach a type of loyal relationship with a network of partners and consumers. The deregulation One of the big changes in the business from the Porters model is the taking into consideration of the intervention of the governments in the business and in the industries. Because of the action of the states (new laws, new quality requirements, new importation/exportation quotas) the industries and the organisations have to adapt their strategies, finding new alternatives to their business models. These factors became important but they rarely appear into the Porter analysis. So an important Company like Renault cannot focus on this tool to create a solid and successful strategy. The purpose of the five forces model is to define the attractiveness of an industry in relation with theses 5 forces. But according to Dagmar Recklies: In economics, the constellation of factors determines issues like profit maximisation or supernormal profits. So we can conclude that the Porters five forces analysis is a strategy tool that can be used only knowing its limitations and among others tools to be the base of a correct strategy. Place Jobber (2006) defines price as The agreed value placed on the exchange by a buyer and seller. Price is one of the fixed key factors in the marketing mix and should be blended together with all element of the marketing mix, to create customer value. It can be argued then that price interlinks with the other elements of the marketing mix and must be met by supply and demand to achieve its best. Price in the marketing mix is very important to a business as it can determine if a company is successful or not when selling the product, it can be perceived that price can reflect quality when selling to consumers. The price can affect the following areas so its pivotal to have the right pricing strategy to market the right product. Pricing Goals Marketing Mix Price Price can include the cost of production to an organisation and the strategy they use to market the product at a competitive price so consumers decide to use you, rather than your competitors. The price of a product can be sold at a cut-price to boost volume of sales. This can be a strategy used by organisations to gain market share which can have its positives and negatives. Walker (2006) states Having low prices may be perceived by consumers as being low quality. Organisation may market themselves so they may be seen as obtain profits on a short term basis. This is where promotion can be interlinked to a pricing strategy. Organisations spend vast amounts on RD before setting prices on products. It can be argued that firms must price the product in a way which reflects the appropriate position of the product within the market. The balance for organisations is to maximise profits, but to have a consistent amount of sales. Marketers use this strategy as they maybe price orientated within the marketing mix. This is where product development would occur and knowing your target market well. Renault uses price within the marketing mix very well. Throughout its range of cars they have luxury cars including the Laguna all the way down to the Clio which is targeted on price with low maintenance costs. In terms of price to the Renault Clio it can be seen as being priced similar to its major competitors. Considering the Vauxhall Corsa, Ford Fiesta and also Peugeot 206. The pricing strategy of the Renault Clio new ranges from around  £9,000 to  £19,000 plus. There are many factors that can influence the prices of just one particular type of car. For example engine size, motor sport version etc The Clio range has the sport 2000, Dymanique, Gordini and also Bizu. This shows that the product has been diversified to achieve maximum price when selling the product to consumers. Clio Series Price Sport 2000  £16,000 Dymanique  £11,000 Gordini  £19,000 Bizu  £9,000 Walker (1996) shows that all other competitors i.e. Corsa and Fiesta are based around the same pricing strategy. This is because the car industry is large and production costs are not so important and creating the largest profit is not as necessary as it would be for a smaller organisation. The reason for Clio having the same pricing strategy as its competitors is because it is the only model in Renault range to predominately focus on lower cost with low quality from launch. Therefore it needs to be competitive with its rivals. The Clio model has done this very well as new models for the Clio are designed every few years. The Clio has been on the market for over 15 years proving its successfulness to its consumers who are aware of other markets available to them. The following is a perceptual map of small commercial cars sold and its comparison with the Renault Clio. It can be seen that the Clio and Corsa can be placed in the same category as each other, as both focus on price mainly. Other small cars including Audi and BMW focus on both high quality and price as the reputation they have is that its a long term investment. The Skoda Fabia is a low priced car because of the reputation it held from its unreliable past, but its reputation has slow been built back up. High Quality *BMW 1 Series Audi A4* *Skoda FabiaLow Price High Price Vauxhall* Corsa *Renault Clio Low Quality Relationships can be built up between the consumer and the seller. Mack (1996) states that Renault try and use this strategy as much as possible when selling cars. But why do this? They do this to make the consumer feel they are receiving a personalised service. Some dealerships offer free gift as an indirect way of making customers by their product too its competitors. Walker (1998) also says This has been a vital part of our strategy in helping to persuade customers that we can meet their needs especially targeting smaller cars. However it can be argued this strategy possibly may not work in modern society. As many people are aware the automotive industry is very competitive, it is becoming quickly cost orientated in particularly markets, indirect costs such as fuel, insurance and tax. Trade-off analysis could be applied to the Renault Clio. Jobber (2006) says Features such as speed, petrol consumption, brand and price are placed in front of consumers and asked which combinations they prefer. While the Clio Mk 3 was being designed it would have consulted potential buyers, they would have used rd for this because the car was designed to be low cost and wanted as many luxury as possible while concentrating on its core competence its price. However this analysis can have its limitations. When rd is taking place respondents may ask for a lot of things but all these additions may not be feasible. When asked to purchase the car consumers may not be willing to exchange money. Product Jobber (2006) defines product as A good service offered or performed by and organisation or individual, which is capable of satisfying customer needs. To have an effective product that consumers desire, it needs to be prices fairly and requires a Unique Selling Proposition. (USP) Walker et al (1998) states there are four elements which creates a well balanced and successful marketing mix. These included: Matching customer needs Need for balance Creates a competitive advantage Matches corporate resources The product Renault Clio has historically been targeted at the younger aged population who maybe on a budget. The product is a smaller model compared to other ranges in Renault yet also delivering the majority of luxury that other models offer. Including air-conditioning, climate control, Bluetooth and satellite navigation, this makes Clio very positive when it advertises the model to its consumers. The Clio then however meets the criteria set to have an effective marketing mix. Jobber (2006) states that Product development is important. As technology and tastes change, products become out of date and inferior to those of the competition, so companies must replace them with features that customers value. The fundamental feature of the new Clio model is the tom-tom feature. Renault and tom-tom have had to come to an agreement to include the satellite navigation to integrate this within the models. This has given Clio a competitive advantage over external competitors. Having a competitive advantage enables them to charge a premium price. However in few cases charging a premium price for products can have its down fall. Many consumers may not be willing to pay extra for products that may not be essential, consequently consumers will move to Clios competitors such as the 206 and Corsa. The balance is conducted by market research to see what consumers want, referring back to trade off analysis. According to Renault (2011) Clio is its most successful range of car across Europe. This is because the product caters for a broad range of markets. The reason for can be considered when looking at the anatomy of the Clio. The core product (I) would be the car itself and the way it is strategically priced, as being a low value priced car compared to its other cars within its range. The second layer would be products that add value to the overall product. Making it match customer needs and creating a competitive advantage. This could be as mentioned above, tom-tom, Bluetooth, keyless entry system, parking assist sensors and warranties. The outer layer includes extras which maybe indirectly related to the car including after sale support and credit sale. Many augmenting features are closely related to establishing a successful relationship between buyer and seller. ImageAnatomy of a product model A product life cycle (PLC) can determine where the product lies within its life. Many organisation use different strategies to pro-long the life of its product. When a product reaches maximum maturity and seess signs its declining it then considers using Product/Market Ansoff matrix. This involves 4 different strategies that can be used: Product development Diversification Market penetration Market development The reason for this is to maximise profits for Clio. Renault Clio mainly uses product development to change its model throughout years so customers have the opinion of upgrading and keeping up with trends rather than going to competitors. When the Clio was first launched it obviously begins in the introduction phase of the PLC and is strategically priced high. Jobber (2006) states that the Strategic marketing objective is to build sales by expanding the market for the product. The growth stage is next to follow, there is increase of sales and profit growth. The reason for this is due to increase in promotion by creating awareness. Renault Clio use TV advertising predominately to penetrate the market. They also have their own Renault TV channel. The maturity stage is where the product sales are at its peak whilst time is increasing. This is where the organisation may offer discounts or extra such as warranties. This is also the stage where product improvements occur at the peak of the maturity stage. The reasons for this include: Maintain competitive advantage Future growth First move advantage The decline stage is the final process of the PLC, the reason for this according to Walker (1998) is due to technological superior substitutes and also consumers change in preferences due to competition. The Renault Clio was an innovation that Renault developed due to competition from its competitors. According to Bloomberg Businessweek (2006) Renault was at number 49. Its competitors did not even reach the top 100 of innovated companies. Other automotive companies included within the list lower than number 49, Nissan and Volvo. This information could now be argued because companies such as Ford, Volkswagen and Toyota are much more innovated in 2010 as they have developed cars whilst considering external factors such as the environmental factors. (Development of the Hybrid car) Distribution Mix Marketing The distribution policy includes all decisions and actions that can be related to the delivery of our product to the customer. There are two different ways of distribution existing for Renaults company. Business to Business (B to B) = Company Retailer Consumer Business to Consumer (B to C) = Company Consumer Engineering Renault is one of the biggest car industries worldwide. It is present through the world in around 201 countries, including Europe, North, Central and South America, Africa, Asia and Oceania. An international engineering; closer to the markets. The Techno Center (France) Engineering: The Renault Group is deployed globally. It revolves around two components: Engineering Central, the heart of the system and regional engineering spread over Renaults strategic markets. Engineering centers: The Techno Center (France), the heart of the engineering world Renault Technologies Americas Renault Technologies Romania Renault Technologies Spain Renault Samsun Technical Center This organisation is based on a standardised process of engineering at Renault World of unified technical standards, defining key functions and technical harmonisation of policies. A well-developed network of design centers Renault Design America Latina in Sao Paulo The group relies on a parallel network of five satellites design centers. Observatories real trends these emerging centers of vehicles for new markets. They are involved from the launch of a new project through to the production of the final concept car. The design centers are: Renault Design Paris Renault Design Central Europe Renault Design America Latina Renault Samsung Design Renault Design India Two objectives are Warranty the best customer satisfaction all around the world Produce close to the markets Renaults industry realises two type of sell: Either to the customers or to companies. But, all confounded, Renault has realised for the Year 2010 reporting record sales volumes with 2.6 million vehicles sold. Thanks to its positioning, essentially outside Europe, in the emerging countries, Renault has bounded its sales. Heres a graph which represents the market where Renault is present in 2010: It is important to understand that the Clio is one of the best vehicles brand for Renault. In about 20 years, it has won more than 10 million customers around the world (100 countries). This success is thanks to a styling, comfort, safety, versatility and different equipment package worthy of cars from the next segment up. Renault February 2011 sales in Europe region In February 2011, by

Character of Sydney Carton in A Tale of Two Cities :: Tale Two Cities Essays

Character of Sydney Carton in A Tale of Two Cities "A Tale of Two Cities," set in two European cities torn by war, Charles Dickens paradoxically introduces his story, "It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us,...in short, the period was nothing like the present, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree for comparison only." In fact, the author negatively introduces specific characters, giving them an obscured identity. First portrayed as a shy, young man, Sydney Carton, constantly suffering debasing comments made by his ostensibly intelligent co-worker, seems unable to overcome his pre-determined life of unhappiness. Ironically, the `jackal' finally be gan to feel alive upon his choice to sacrifice his life to the Guillotine. Probably the most obvious character transformation was that of Sydney Carton as, ultimately, preconceived notions prove to have been deceiving, as the character began to exhibit another facet of true personality. Young Sydney Carton, associate of Mr. Stryver, appears quite glum upon his introduction at the `Old Bailey'. "Mr. Carton, who had so long sat looking at the ceiling of the court, changed neither in place nor his attitude, even in this excitement. This one man sat leaning back...his hands in his pockets, and his eyes on the ceiling as they had been all day. Something especially reckless in his demeanor, not only gave him a disreputable look, but so diminished the strong resemblance he undoubtedly bore to the prisoner." Due to being unsocial and pessimistic, Carton is familiar with leading a life of solitude. However, while his expression and attitude may have not allowed him to seem an observant man, he took in more of the details of the seen than he appear to take in. In fact, he was the first man to see Lucy Manette's head droop upon her father's breast.

Managing Human Resources at Google Essay

Google Inc. is an American multinational corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Larry and Sergey named the search engine they built â€Å"Google,† a play on the word â€Å"googol,† the mathematical term for a 1 followed by 100 zeros. Google Inc. was born in 1998, when Sun co-founder Andy Bechtolsheim wrote a check for $100,000 to that entity—which until then didn’t exist. Google has been estimated to run over one million servers in data centers around the world, and process over one billion search requests and about twenty-four petabytes of user-generated data every day. Google is a high-energy, fast paced work environment. While the dress code might be â€Å"casual† the company attracts and retains some of the brightest minds in the technology industry. There is a work hard, play hard atmosphere. Most workers at Google have base salaries that are on the lower end of normal for the markets they operate in. The base salaries are supplemented by stock options, challenging work and extensive benefits. In addition to the normal health and welfare benefits that larger companies offer, Google provides its employees with other benefits like Health care for employee and his family, plus on-site physician and dental care at headquarters, vacation days and holidays, flexible work hours, maternity and parental leave, plus new moms and dads are able to expense up to $500 for take-out meals during the first four weeks that they are home with their new baby and Google Child Care Center, just five minutes from Google headquarters in Mountain View. Other bene fits that Google offers to its employees are Fuel Efficiency Vehicle Incentive Program, employee discounts and onsite dry cleaning, plus a coin-free laundry room in the Mountain View office. Google has principles, â€Å"Ten things we know to be true†: 1. Focus on the user and all else will follow. 2. It’s better to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don’t need to be at your desk to need an answer. 6. You can make money without doing evil. 7. There’s always more information out there. 8. The need for information crosses all borders. 9. You can be serious without a suit. 10. Great just isn’t good enough. Some of Google’s products are: †¢ Web Search – search billions of web pages †¢ Google Chrome – a browser built for speed, simplicity and security †¢ Mobile – get Google products on your mobile †¢ Image Search – search for images on the web †¢ News – Search thousands of news stories †¢ Drive – Create, share and keep all your stuff in one place †¢ Translate – Instantly translate text web pages, and files between over 50 languages †¢ Groups – Create mailing lists and discussion groups †¢ Blog Search – Find blogs on your favorite topics †¢ Scholar – Search scholarly pages  Ã¢â‚¬ ¢ Alerts – Get email updates on the topics of your choice †¢ Code Top Google Inc. competitors: Yahoo! Inc. Company Profile Yahoo! wants to spread some cheer to Internet users around the world. Its network of websites offers news, entertainment, and shopping, as well as search results powered by Microsoft’s Bing. Yahoo! generates most of its revenue through providing search and display advertising to Web operations in three categories: Communications & Communities (including Yahoo! Mail, Yahoo! Groups, and Flickr), Search and Marketplaces (Yahoo! Search), and Media (Yahoo! Homepage, Yahoo! Finance). Other revenues come from fee-based services such as premium e-mail; royalties, licenses, and mobile products; and broadband Internet access. Yahoo! publishes content in about 45 languages and in 60 countries, regions, and territories. MSN Company Profile MSN, a part of Microsoft’s Online Services Division, is a leading provider of Internet content and services. Its msn.com Web portal provides a wide range of news, information, and entertainment content, as well as online shopping and a search service powered by Bing, Microsoft’s search engine product. MSN also offers communications services such as its MSN Instant Messenger and the Web-based e-mail service Hotmail. All total, the MSN portal draws an audience of more than 100 million monthly users in the US. Its global reach includes some 50 country-specific sites in about 20 languages. Managing Human Resource in Google Managing Human Resources has become vital factor for the organizations within the modern and fast-paced business environment. The unique challenge of HR department is to ensure that the employees are motivated and committed to the organization with the complete integrity and honesty. HR practices at Google named â€Å"People Operations†, which is designed to underline the fact that it is not a mere administrative function, but ensures to build a strong employee-employer relationship. Google is well-known as a great employer and majority of its recognition has come as a result of HR programs and ideas. However there are some gaps in the HR practices of Google. Recruitment and Selection procedure Google place great emphasis in how they attract and hire the very best talent. Google take hiring very seriously and make consensus based decisions. However, nearly every candidate at Google commented on its slow screening, recruiting, and interview process. Several posts suggest that hiring process in Google is very long, time-consuming and annoying. Some examples from current employee of Google are: â€Å"Google actually celebrates its hiring process, as if its ruthless inefficiency and interminable duration were a sure proof of thoroughness, a badge of honor. Perhaps it is thorough. But I would be willing to wager that Microsoft’s hiring process, which takes a fraction of the time, does not result in a lower-skilled workforce or result in a higher rate of attrition. â€Å"The interview process was very mixed: They had me slated as a Windows Developer for some reason, to everyone on my interview loop wondered why. I flubbed my first coding pretty bad but after that it was clear that no-one on my interview loop had enough experience or knowledge to level me. On the other hand they figured that out and scheduled a follow on interview with the head of the Kirkland office who asked reasonable and pertinent questions. Also I was surprised that Google seemed to be proud that they didn’t communicate from one interviewer to the next: at Microsoft it was a good opportunity to find more appropriate interviewers, etc. if a person seemed misstated. Oh well, I thought my interview and hiring process was an anomaly.† Hiring process takes from one to four m onth and it is inconvenient for applicants; however it is necessary from business performance view. In order to hire new employee management should approve head count; also staff can only be hired into approved positions. All new positions must pass through the respective budget approvals for each area. Obviously, recruitment at Google is not the responsibility only of the HR team. The need to hire the right people permeates across the organization, becoming the outlook of every employee, turning Google into a recruiting machine. â€Å"My experience actually in Aug. 2004 when I was interviewing for a sales position in the Seattle office was the typical 13+ interviews, including a day trip to MV where I was told that someone would take me to lunch and instead she took me in a conf. room and interviewed me. So I ended up not eating at all that day until I returned to the airport at 4pm. However, I passed my interviews with flying colors and was surprised 3 weeks later when I still hadn’t heard from my recruiter about the results of the hiring committee meeting.† There are a lot of similar complains about hiring process and interviews which give us the conclusion that Google’s hiring process is time-consuming, both for employees and for Google. Some of the current employees mentioned also that Microsoft procedure is much better. Temporary Employees Google HR rarely gives permanent jobs immediately and prefers to recruit temporary and contract employees. Google’s emphasis on attracting youngsters might reduce its ability to get experience recruiters. Another problem of HRM in Google is the inability to track the on-job performance of the new hires. Challenge of growth Google has done a remarkable job in growing from a small private company to a big organization with 15.000 employers in a few years. However Google face the continual challenge of being able to handle successfully its open and fun-filled work culture. As the company grows it is difficult to provide the same financial and other incentives for its employees. Google’s Human resource chief has said that the runaway success of the fast-growing internet company is generating its own set of people management problems. Moreover Google HR has a trouble in recruitment talented locals in its South Asian operations. The shortage of web development, skills and knowledge of JavaScript and Ajax, the web design technology –Google Map- and the short supply of middle managers become a challenge for HR department. The diversification of the HR functions such as salaries in these countries is another gap in the HR management. â€Å"I was hired to work in Google’s Singapore office. I found out very quickly that Google International is not the same as Google-US. The offered pay was way too low to survive in Singapore, so I left after I got another job offer that I felt was better for me. I really do believe that Google is doing some important work with humanitarian mapping projects and digitizing libraries. But for me, I felt that Google’s popular image did not match its actions in the work place, and that some of the things they did were not very â€Å"Googly.† Working conditions and environment The nature of work at Google undergoes constant changes, hence few employees are able to achieve the task for what they were initially hires. It is also opined that this may hinder the performance management function. Some people would agree that working at Google is more exciting, but Google employees are working incredible hours. A 12-hour working day in Google has become a norm, owning to its wide array of employee benefits and perks such us Google Child Care Center, on-site haircut free of charge, swimming pools, dry cleaning services, on-site medical staff etc. A current employee says: â€Å"There was no proper mentoring for 6 months and within 9 months of my tenure my manager was not happy with my performance, and management always stressed on â€Å"Putting some Extra Effort† – in other words â€Å"Spending some extra hours† †¦ this may not be the case at Google-MV but this is what it is in India. If you don’t put extra hours then you won’t get promoted, no promotion means no salary hike. I feel sad about my decision on choosing Google over IBM †¦ Small pay, No work, No Team spirit, No Hike in 12 months, No balance between Family Life and work are few things which motivated my move out.† In such organization where employers work more that the schedule working hours the relationship and the environment between employers might not be the finest. Employees might lose the balance between work and social life and this finally will lead to unfriendly working environment. â€Å"As soon as I got inside, I had the feeling of being swallowed by a giant borg. Really, I felt like I didn’t exist, watching people buzzing around with laptops.† I have been sitting back, surprised at the level of negativity expressed by those on this thread, and wanted to share my very different experience. Recommendations Google has built a culture where a well-chosen elite accommodates flexibility, shifting roles and above all else, urgency. As Google grows in size and strength, it is a challenge to maintain the pace of innovation and convey a sense of empowerment to Google’s engineers and product managers. In my opinion the first thing that HR department must take into consideration is the very long duration for recruitment and interview process. Selection of the â€Å"right† candidate is an important function of HRM, but this doesn’t mean that interviews and selection procedures must be so time-consumer. HR managers might receive 250 applications for every vacancy. They must compare the qualifications of the applicant with the job description of the vacancy and find the application that fits with the duties of the position, the most suitable. It will be also more efficient for both employees and Google to reduce the number of interviews from over than 4 to maximum 2 or 3. For the dilemma to hire permanent or temporary employees Human Resource Manager must recognize the benefits that they could gain from permanent staff. With a permanent employee, company will save time in training and gain stability. Permanent employees can also contribute to the growing of the business as they get more efficient at their jobs through familiarity with the processes. Temporary employees often lack motivation and loyalty to the company due to the short time spent assisting with operations. HR must also encourage innovation and independent initiatives to its employer. It must give them the time and resources to pursue new ideas in order to develop more tools, functions and technology in order to increase its efficiency and contribute to it’s succeed. Although providing freedom to engineers might attract talent and encourage innovation, but company should not deviate from its core business strategy which directly affects the revenue. Also in countries that it is difficult to find qualified person who can meet company’s expectations for the vacancy position, like the example above (South Asia), HR manager can select the most suitable from the applicants and training him to enrich his skills and knowledge. Google might offer a range of benefits and perks but it should be also careful in balancing business and pleasure activities. The promotion and bonus must not combine with overtimes but with performance and skills. Another important factor that HR manager in Google must consider is the corporate and friendly environment in the organization. If they maintain a friendly relationship between employees they will successful growth and increase productivity. Conclusion Managing Human Resources effectively leads to an improved ability to attract and retain qualifies employees who are motivated to perform and the results of having the right employees motivated to perform are numerous. They include greater probability, low employee turnover, high product quality, lower production costs and more rapid acceptance and implementation of the corporate strategy. No company in the world but Google offers expensive perks like free food, free fitness center, free barber shop that come to you, free car wash while work, free pool table, games room, lap pools for exercises, volley ball courts, company massagers, free laundry, free doctor on site. A research in 2012 shows that the best company to work for is Google. However Google seems to have a gap in the Human Resource Management in a range of factors that HR manager must consider and solve them before these become an important impact to its productivity and growth.

Changes in the Land Essay Example

Changes in the Land Essay Example Changes in the Land Essay Changes in the Land Essay Changes in the Land William Croon There were many differences between the Colonists of New England and the natives that dwelled there in 1600. Among these many differences three stood out to be of the most importance. The Indians developed a life in which they moved with the seasons, they followed the food that was easiest to obtain in that season and environment. The English on the other hand were accustomed to a life which was more stationary, their agriculture was based upon raising crops and domestic animals in a household like production unit, which was contained within fixed property boundaries and was linked to a commercial market. Speaking of a commercial market the most important difference between the Natives and Colonists was the idea of land as a commodity. During the entire colonization of the new world the English constantly referred to the ecosystem as something they could convert to capital. It is hasty to say the Indians did not trade between villages; they did so for different reasons. In most cases village Sachem used trade as a way of obtaining aspect or allies, not necessarily for obtaining wealth. The third and final difference between the Indians and colonists was their idea of property. Each Native village hunted, fished, trapped, and planted in the lands that they had for generations, if another village wished to use their land they would negotiate certain suffuses rights to which that village could use the land. The Natives owned very little, most personal items and tools where shared amongst the village. To understand the ways in which the Indians of New England lived their lives one just understand that not all Indian villages practiced the same traditions. The Natives in northern New England did not plant crops and solely hunted and gathered to stay alive. The Indians of the north were vastly different from the colonists in one fashion: they did not store any food for the winter. This sounds irrational but to the Natives this was a normal practice, By keeping population densities low, the food scarcities of winter guaranteed the abundance of spring, and contributed to the overall stability of human relationships to the ecosystem (p. 0). The choice to not save food for the winter, however controversial it was to the English, created that very copiousness that impressed the English so much. The Natives who inhabited the south took a different approach to providing sustenance, their main staple was grain, approximately one half to two thirds of the southern diet was made up of grain the rest was filled by hunting and fishing. The southerners had a not-so-orthodox method of farming through the eyes of the English. The Indians where known to plant many different seeds on the same field. Croon wrote, Cornstalks served as beanpoles, squashes sent their tendrils everywhere, and the entire surface of the field became a dense tangle of food plants (p. 44). This was confusing and disorderly to a people accustomed to monoculture fields like the English. Filling a field with different plants creates a very high yield per year, lowers weed growth, and preserves the soils moisture. Not only does it accomplish all these things, consuming beans and One of the principal differences between the lives of the Natives and that of the Colonists is the idea of moving with the seasons versus staying stationary, Croon described this conflict beautifully, But whereas Indian villages moved from habitat to habitat to find maximum abundance through minimal work, and so reduce their impact on the land, the English believed in and required permanent settlements (p. 54). Once a town was established, the English proceeded to improve the land, buildings, fences, pastures etc, English immobility was to replace Indian mobility. This was the center of conflict between the two cultures and how they interact with he ecosystem in which they coincide. More than anything else, it was the treatment of land and property as commodities traded at market that distinguished English conceptions of ownership from Indian ones (p. 75). In 1600 New England, most, if not all Indians practiced subsistent farming this means they only produced as much as they needed, the natives where not lucratively farming or attempting to make a profit off their hunts, they were simply producing enough to survive and in doing that they were preserving their environments. Early English settlers also imitated this practice, but s the colonists gradually became comfortable, they started to strip the land of all things valuable and profitable. The English did not want to live with the land as the Indians did; they wished to gain income from it. The word property would most likely be a foreign word to a Native, Goods were owned because they were useful, they could easily be given away Yet all things, (so long as they last), are used in common amongst them [Native Americans] (p. 61), this means that the Indians were never very attached to any property or thing, they only pet things when they needed them. Thus, the Natives and the Colonists where polar opposites in that regard, the English where obsessed with goods and properties, they hoarded them. Most English believed in closed off personal things, where the Indians believed in communal properties where allies could use them as they needed them. The methods in which these two cultures interacted with each other and their ecosystem; may it be their views on mobility versus fixity, property, or the use of their environment, it is exceedingly evident that they are tremendously different in most ways.

Judgement at Nuremberg analysi essays

Judgement at Nuremberg analysi essays Nuremberg Trials were trials conducted to put the surviving prominent German leaders on trial for various "war crimes". These trials were conducted by the govenments of United States, Soviet Union, Britain and France. The movie Judgement at Nuremberg depicts one of these trials. It seems the movie makers intention was to show that the people in the Justice Department should also be put on trial for aiding the killings of millions of people. It seems it the movie makers were playing devils advocate. They were trying to convey that these killings were wrong and unjustful and that everybody involved with it should be found guilt ( as seen at the end of the movie that all Judges are found guilty). But also the arguments presented by the defense are strong that could show that the Justices on trial were innocent as they abidded to the law that the time in their country. The prosecution's opening statement states that the individuals on the trial are guilty. They reason that these people were educated, before Nazis came to power. They cannot claim innocence like the young people who were coopted into Nazism. They had power to prevent this. But the defense argues that though the judges were educated they do not make law, but intrepret it and carry it out. That's what these individuals did and now they were on trial. It doesn't matter if they think that it is wrong or right. It seems here the director is trying to send a message saying that the judges that followed the laws of their country it was ok to kill somebody due to their race. So saying that each country's or culture has their own code of conduct. Also the defense lawyer mentions that if these Justices are on trial then all the German people should also be on trial. The director also shows that judge sent to Nuremberg for this case was probably not the best of the available. As he had just lost the elections, and not much liked. The director seems to be questioning this. ...

Glider 3 Assignment Example | Topics and Well Written Essays - 500 words

Glider 3 - Assignment Example The glider fuselage has a rounded nose and sleek thus allowing easy flow of air can flow efficiently around it. The feature is also enhanced by the presence of the tapered body of the fuselage (Yechout & Morris, 2003). The wing design for the glider represents intrinsic part of the glider. It has various arrangements of braces, ribs, edges and many other parts designed to strengthen the wing part of the glider. The glider wing has planform exhibiting high aspect ratio, variable and tapered aerofoil shape. The wing allows for straight model of sweeping by entailing wing motion through the right angles to anticipated line of flight. The selection of the type of the glider wing focuses on allowing of low-speed design. The wings provide essential lift force, and therefore is most imperative lift-producing element of the glider (Yechout & Morris, 2003). The four spars mainly provide the lateral strength for the wing. Ribs are attached to the spars to complete the structural parts. There is a rising angle is called the dihedral which aids in keeping the airplane from rolling suddenly while on flight. AOI or the angle at which the wing is linked to the fuselage is mainly 5o. The wings have variable b and c features on it. The empennage has rudder, vertical stabilizer, engine pylon, elevator and horizontal adjustable stabilizer as the main typical parts. There is well designed to provide stability and enhanced control for the glider. The main two parts entailing the empennage includes vertical stabilizer otherwise called fin on which the rudder is normally attached. There is another segment called horizontal stabilizer on which the elevators are conventionally attached. The typical stabilizers facilitate proper pointing of the glider to the wind as normally, when the tail section of the glider swing to any side, the wind thrust against the tail sides and surfaces. This action maintains the proper place of the

Kurt Vonnegut, Slaughterhouse Five Essay Example | Topics and Well Written Essays - 250 words - 1

Kurt Vonnegut, Slaughterhouse Five - Essay Example The focus on Billy’s self-awareness creates a crucial moment in his character development. This discovery paves the way for Billy to spread the Tralfamadorian gospel on earth. His recognition of the effect of Febs on his psyche demonstrates a great deal of self-awareness. The interaction of Billy and the historian in chapter nine demonstrates the interchangeable nature of history and fiction. Despite his spurious stories of time travel and alien abduction, it is possible that Billy had been a soldier in World War II. My understanding of reality is confused by the things that Billy sees when he visits the bookstore in Times Square. There are books by Kilgore Trout in the store’s window. The books talk about aliens abducting a man. This is the most difficult thing to understand in this novel because I am left to wonder whether it a coincidence that Billy looks at the Trout book before he talks about his experience that is similar to what the book describes. In the last chapter, the novel suggests that a bird-talk makes as much sense as the talk of anyone about war. The problem of dignity returns. Vonnegut talks about the equalizing power of death that brings dignity at high price. He shows how the war has made the idea of climax